In this solo motivational episode, Steve Lichtman argues that clarity in business and life comes from taking action rather than passive contemplation. He illustrates the point with a story about a client who struggled to choose a niche, was told to pick the "dumbest" idea for 30 days, and landed on "LinkedIn systems for accountants," which clarified his offering. Lichtman then outlines a practical 30‑day beta‑test framework: treat any current project as a paid test, announce it publicly, collect data from analytics (Google, Meta, TikTok, LinkedIn) and direct feedback, keep what works and discard what doesn’t. He ties this iterative, data‑driven approach to his long‑standing ad‑optimization method of keeping top‑performing ads and killing under‑performers. Throughout, he emphasizes rapid motion, feedback loops, and emotional armor against criticism. The episode closes with a call to join his "Becoming Unshakable" waitlist and an upcoming free eight‑day "Effort Switch" challenge designed to train listeners to act instead of over‑thinking.
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Hey, everybody. Today's episode is going to kind of back yesterday's episode to a degree. The title for today is Clarity comes from Motion, not Meditation. So this is about stacking those wins, right? This is about keeping things moving. And look, you don't get clarity by staring at a blank wall or making another pro con list or, you know, just sitting there and lamenting and thinking about things. Just staring and just drifting and doom scrolling. You know, you get Clari by moving and getting stuff done and then seeing, you know, what breaks. I'll give you a little story because I didn't do a story in the last episode, so I'll do a little story today. It's the simplest one ever. This is somebody that I knew that they. They couldn't pick the niche for what they wanted to do with their business. They literally knew that they wanted to do the thing that they've been doing their whole life, but they wanted to narrow it down. They wanted to find greater focus. They wanted to speak into groups and things of that nature. So they had to pick something, right? Because not everybody can go from a hole in the wall to Tony Robbins or Gary Vee or something like that. It takes time, people. Those guys all built things up from day one. They didn't show up day one talking at Madison Square Garden. They got to Madison Square Garden, you know, by having constant motion and constantly moving forward. That's how we all get to the next step. We can't just get there by magic and luck. We have to actually put in the work. And that's where motion and momentum comes from. So I told him this. I said, look, pick the dumbest one you can think of and run at it for 30 days. The dumbest one. And he was looking at me and he's like, what do you mean, the dumbest one, Steve? I'm like, listen, man, just out of all the different niches you're thinking of, just go, just push it forward. So he did, and what he picked was hilarious. He picked LinkedIn for accountants. I mean, my gosh, very few accountants are regular. I mean, there's some on LinkedIn, but it's certainly not a hot place. Just like financial advisors, because of all the compliance and all the regulations, the things they go through, it's probably not the greatest niche to pick, but it was something. And two weeks in, he realized something really amazing for his world. He realized that accountants hate posting, but love systems. Yeah. So while they're the number crunchers, they love to organize things. They love to build the processes and the systems, when it comes to putting their hand up and saying, look at me, I'm posting. Yeah, no, that's swing and a miss. So he took a pivot and he changed it to LinkedIn systems for accountants. Yeah. So now by adding that one word, he's able to solidify his business plan. He's able to solidify what he's helping people with. And he's, you know, he's great at what he does. He just likes to do it for narrow audiences. He's not somebody who's gonna, you know, he doesn't want to be in the limelight. So for him, working behind the scenes to help other business owners is kind of his vibe. And since he's made that change and moved that narrative forward, he's had great clarity and he's been stacking those little wins. Right? So now he's, you know, successful with his business and he's super clear. So when you think about what happened there, you can't steer a parked car, let that sit for a minute. You can't. I mean, you could turn the wheel, but you're not steering it anywhere. You're just turning the wheel. The motion creates the data, and then the data that you receive creates the clarity. So think of it like motion creates data, data creates clarity. That's a good T shirt. I might have to mark that one. One of the things I like to do, just like I did with my bud, I told him, listen, 30 days, run with it. So do a 30 day beta test. You know, we're not. We don't have to give it a rule or a title or anything. It could just. It could be less, it could be more. Pick anything that you're working on right now, whether it's your niche, your offer, your content pillar, and treat it like a beta test. Treat it like a paid beta test. Tell the market, I'm testing this for the next 30 days. Who wants in? Or maybe you don't want to say test. Maybe you say, I'm running this offer for the next 30 days. Who wants in? I'm starting a challenge in 30 days. Who wants in? Right. I'm starting a podcast in 30 days. Who wants in? You can get yourself a roadmap ahead of time. Don't just drop a podcast live like I did, because I hit the wrong button. And then I didn't want to delete it because I don't believe in deleting. I only believe in moving forward. So when I accidentally posted it, my 30 days became 30 minutes, and it was what it was. And here we are a week later, forging ahead and just forging through it all. So it's. Well, now we're two and a half weeks in episode 17. You know, look, you have to run hard, collect feedback from everybody and everything. All the data sets you can get, whether it's Google, whether it's meta analytics, whether, you know, it doesn't matter. It could be TikTok, it could be anywhere you're from, it could be your Google Ad analytics, it could be your meta ad analytics, it could be your LinkedIn analytics, it could be your LinkedIn advertising. Just collect data and collect feedback. Ask people, keep what works and kill off what doesn't. This is always. This is how we've always run ads, right? You always keep your surviving ads that perform the best, and then you chop off your bottom ones and then you rebuild more ads that look like the top ones. I mean, that's a practice that we've been using for years and it works fantastic. It's no different in your business every day. So run hard, collect your feedback and keep what works. And kill everything that doesn't work. If it doesn't work, just ditch it. It's not something that you need every day. Why do something that doesn't work? You'll know more in 30 days of motion and getting this type of stuff done and pushing your world forward. 30 days of this, you'll learn more than 300 days of staring at that wall and thinking, looking at that blank wall, going, shoot, now what is. The blank wall's not going to give you any data. It's just a blank wall. So today's riff of the day, you don't think your way to clarity. You crash into it. That's, you know, look, that's my way of saying, so that's my riff of the day. You can look at this and reword that any way you want. But if you don't think your way to clarity, you know, you crash it. It just is what it is. Rather be planned. Rather have a plan with a deadline, with a goal. Go rush into it like a maniac. Go ask people for feedback. Ask people what they think, you know, ask people if it's why it sucked, right? If somebody hates what you do, ask them why that's the greatest feedback ever. I know it hurts. It's a. It's a little, you know, it's a little nick in your armor, but I mean, if you're running a business, you. You should probably have some kind of emotional armor on in the first place. Because there's always going to be haters. There's always going to be people that are pissed off or petty with you because they think that you're more successful, or they're petty with you because they like what you're doing, but they don't know how to do it themselves. Whatever. Let the haters hate, man. I mean, just crash right into it. Just two feet in, fist to the sky. Stop waiting for the fog to lift and just start walking forward. The more you stare at that blank wall, the longer you're going to be stuck. So run a beta test on something that you're doing and report back. You can hit me up at the community. SteveLichtman.com, click on becoming unshakable. Become unshakeable. In the top right corner, you can join the wait list. It'll be open in. It should be open. Oh, man. In like another week, give or take. But I'm recording this in advance, so it might be out right now. You could always get on the waitlist either way and you'll get notified as soon as it's available. I'm doing a batch recording for that, so I'm still, I have to finish that still. There's still a lot of work there and some video work there and, and a whole pile of editing. So I'm trying to put a course in there for free for everybody. So when you come in, you actually get a eight day challenge that I'm working on. It's the effort switch eight day challenge to really train yourself, your mind, your body into learning how to get past these moments so you don't have to sit there and wonder what the hell am I doing next. With that in mind, guys, thank you so much. I'm Steve Lichtman. This is unfiltered and unshakable and as always, just thank you so much for being here and for taking the time to listen today. Have a great one.
