Messy Execution Beats Perfect Procrastination

All right, guys, this is episode 14. The last three episodes, I started talking about the rise framework. We went to R, the I, the S. Today we're going to hit E. We're going to execute. And we're going to execute with one of the statements that we hear people say online. We hear the quote, unquote, gurus. And remember, gurus often is a short term used for people that are just better at manipulating a situation than you are to make you feel inadequate, right? So that way you jump through all the hoops to become just like them, but yet if you became 1/100th of them, you would still be 10 times more successful than you are. But yet nobody can ever get to that status, Right? Because there's so many roadblocks in the way or next steps you have to do. Here's the phrase, guys, massive action, man. When I hear somebody say massive action in my head, I'm thinking, this is the dumbest, the absolute dumbest advice you're giving to somebody. You're giving to an entrepreneur or a business owner or a consultant or whomever. It doesn't take massive action. It freezes more people than it frees up. So when you want to look at that, I look at it differently. I look at it like execute. That's why it's the final step in rise execute. It's short. It's to the point. And when you think about execution and you think about executing something, you know, quick, fast, simple, it isn't about going huge. It's about going today. Because massive action. Hell, man, I'm trying not to curse on these podcasts. So I almost dropped an F bomb. Massive action is massive. Effort is massive. Work is massive preparation. You can't take a massive action in one moment. You just can't. What you can do is say, I want to take a massive action and then plan it for the next six months. And then what? You're going to spend six months planning a massive action while everybody else is already executing and getting stuff done? So let's think about this today. About executing small, sometimes ugly, but consistent execution. Getting things done. So, look, I'll tell you about a guy that I know. This guy is fantastic, too. I love him. He spent six months, he was building the, quote, unquote, perfect course, full studio recording. 4K video. Had hired a professional copywriter to do all the writing for him after some interviews that he had done with them. Had a massive fancy funnel run through Click funnels, right? Russell Brunson and Click Funnels. Great system there. He put in all the work, all the effort, and built the back end of this ginormous machine to make the quote, unquote perfect course, launch day comes. You know, he's texting me, he's like, I'm so excited. It's launch day. Yada yada. That had nothing to do with this. This is just. Just somebody I'm friends with, right? Crickets. Nobody signed up. I was maybe his only sign up and I was free because he gave me a free link as a friend. So the only sign up that I know of that day, besides me, was one or two other people that were in his tight circle that he gave gratis access to to get some testimonials and some feedback from. Two weeks later, he quits. Just outright quits. Another person he knows that was in his circle on a random Tuesday night throws up a Google form the next morning saying, you know, 100 bucks. Well, 97, right, $97. Live training on Friday. Who's in? She had 30 people sign up and made 3K and got rave reviews for something she ran in an afternoon. So while my buddy looked like a pro, at the end of the day, only one of them was an actual pro, and it was her. She was the pro. So execution, when you think about it, it's not about force. It's not about massive action. It's about proof. And every tiny move that you make is a vote for the identity of a simple statement. Now look, repeat it after me, right? I'm someone who ships. That's S H I P S for people. I got a lisp. It is what it is, guys. I'm someone who ships. P.S. shipping means that you're getting things done, that you're executing, that you're putting out product, right? So there's two rules that I like to live by that help with this. The first one, and look, this isn't. It's not an exact science, but it's what I call the two minute rule. If it takes less than two minutes, just do it right now. So send that text, buy that domain you were thinking about, hit, publish on that blog post that you've edited. Now for the 97th time, we're going to keep that 97 for these silly numbers that we all use when we sell things. Two minutes, right? The two minute rule. If it takes less than two minutes, just go. Just execute. Get it done. Now then, my other rule that I like to live by is called the bad draft rule, right? I just called the draft rule, but bad draft rules, kind of a better name. I've been trying to play around with it. It's about giving yourself permission to create an absolutely garbage version of 1.0 straight trash. Something where you would look at it and be like, oh hell, I'm not sending that to anyone, anybody. Because let's be real, at the end of the day, you can't edit a blank page. So you're better off shipping that sloppy version of something and building momentum. Because momentum in the end is everything. If you have no momentum, you have no forward motion, you have nothing. You know, nobody stands still. You stand still, you're a statue. What happens to statues? Birds poop on them. Snow, snow drifts cover them. You know, statues just stay still forever. And yeah, they're quote unquote timeless, but they're also outdated instantaneously because they never change, they never have momentum, they never have movement. So your bad draft. I'm not saying write that garbage version one and then immediately send it. Write that garbage version one and then go take a break and walk your dog and get some fresh air and go touch grass for 10 minutes, then come back. Use your 2 minute rule. Edit it. Make it a 5 minute rule for a blog post if you need the extra time depending on how detailed it is. Look, if you're writing tech technical documents and full on review site manual type things where you're reviewing 50 products, these things are going to take a lot longer. But it's about the mindset of this. So think about that. Use the two minute rule to make decisive action and then use the bad draft rule to give yourself permission to create that first thing sloppy, knowing that you're going to clean it up and fix it up quick and then send it out. So my riff for today is going to be messy execution beats perfect procrastination every single day and you can be a work in Prague mess and keep moving forward. It doesn't always have to be perfect. So remember that messy actions, they're going to beat perfection in action every single time. You could be perfect, but if it's an inactive perfect, what's the point? Nobody knows. So that's it for today guys. That's all I got for you. Thank you so much once again for listening. I'm gonna say this at the end of every episode, even if I sound like an idiot. I am absolutely grateful for the people that are listening. The people that have reached out and contacted me in the past week, week and a half now it's yeah, I can't say anything other than I have tremendous gratitude for every single one of you. And I'm thankful for you every single day. And until tomorrow, there will be another episode, and we're gonna talk about the effort Switch tomorrow. So, yeah, we're going to do that without dropping an F bomb somehow. We'll figure it out. Thank you.