Culture Isn’t a Branding Exercise

We have this tendency to treat culture like a branding exercise more so than anything else. We focus so much on picking the words that define our culture. Again, launching the values, putting them on our wall, putting them on our website, running a survey, an engagement survey to test culture. And then we get a score in our engagement survey. We're at 90% engagement. And here's the reality. I hate to tell you, it means nothing. Culture isn't defined or isn't created by what we say. It's actually built by what we do. And in fact, the difference between those two things creates an even bigger issue in most organizations.