Three qualitative research approaches: case study research examines a single company or multiple companies in depth; grounded theory builds models directly from interview data; narrative research focuses on the stories people tell and what they mean.
Think of it as an in-depth look at a bounded system. Hey, I want to look at the people who are involved in this one company. What are their perceptions? That's a case. Or a multiple case would be across many companies. You're basically looking to dive deep in a specific case, a context, a setting. Now let's move to grounded theory. From here, you're developing a theory grounded in the participants' data or answers they've given you to your interview questions. You're trying to describe a process or develop a model You're not just trying to describe experiences here. Narrative research focuses on the stories that people tell. And ultimately, in many narrative studies, we're looking at the meaning that people describe from their experiences in life. Drop the word "help" in the comments, and I'll send you the link for our free dissertation help community.
