Sue Warnke explains that AI recommends list-style content like best-of roundups for local accountants 30% of the time, rarely pointing to individual firm websites. Accounting firms should create similar guides on their own sites to capture AI-driven traffic before competitors do.
If a client asks AI who the best accountants in your city are, your site probably isn't in that answer. Did you know that 1 in 3 AI citations for accountants goes to listicle content? Things like best-of lists, comparison posts, and roundups. Not individual firm websites. From a Squarespace study of over 1 million AI citations, 30% of professional services citations went to that kind of content. The people reading those lists have already decided they need an accountant. AI is helping them pick one. You can get into those answers by writing the same kind of content. Something like, how to choose an accountant for your small business, or what to look for in a CPA before tax season. Write it on your own site. That's the type of page AI looks for. Publish it today.
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