
Charmaine Reid, founder of Wah Nails and Beauty Stack, talks about building businesses while raising kids, drawing inspiration from '80s power-woman imagery, and why self-care and empathy matter to her as a Black female entrepreneur.
Chapters
I don't believe in work-life balance, I believe in work-life harmony because my work is also my life. I'm Charmaine Reid. I am the founder of Wah Nails and Beauty Stack, started Future Girl Corp. I think it's positive that Black female entrepreneurship is being recognized, but I also have trouble with being a statistic. Just because somebody has decided to measure it doesn't mean it wasn't around before. I started Future Girl Corp because I was about to build a tech company and I didn't know how to do it. So I just thought, what do I need to know about building a tech company? And while I'm learning it, could I simultaneously share it? But I really wanted to convey a brand that was almost like a pastiche of '80s businesswomen, what it means to be in '80s power woman because that's, that's what I grew up with. Like, I remember growing up watching Dolly Parton in 9 to 5 and Melanie Griffith in Working Girl, but the most influential film for me was Robin Givens in Boomerang. I watched that movie and I was like, that's what I want to be like, you know, a total boss. Hi, this is Sharmadeen Reid. Please leave a message after the tone.
The best thing about you is that you allow me to see the world differently all the time. You challenge me.
Thinking big, thinking massive, rewriting the rules of the Disney princess narrative. Sharmadeen became one of my sisters the moment we met. I just feel as women, we are so in tune with the world around us. We are Empathetic, we listen. You know, business is about customers, and we are really well placed to empathize with customers. And if you can take that empathy and turn it into something really, really special in terms of a product, then you're winning. Roman knows everything about what I do. He always picks up, like, the Evening Standard to see if I'm in it. or anything beauty-related's in it. I balance being a mum and an entrepreneur in the same way I do anything, which is just get on with it. Mothers have an important responsibility to create strong young men, and mothers have an important responsibility in defining how men view women in the future. Success to me means feeling very content and relaxed and almost a Buddha-like state of enlightenment, because once you can do that, it passes on in all areas of your life, including business. Running a business requires a hell of a lot of energy, and you need to preserve yours. You should know that the most important thing to work on before you start working on anything else is to work on yourself.
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