A satirical take on the oversimplified formula for launching a food brand: build a Squarespace site, skip culinary school, pick a polarizing ingredient, claim everyone has the tools they need, and email recipes until a book deal lands. Speaker B calls out how unrealistic this actually is.
All you need to launch a culinary empire: a Squarespace website where you can brag about how you never went to culinary school, a divisive signature ingredient, tools you claim everyone has in their kitchen—
They don't.
And an email newsletter to share your best recipes until you land that book deal.
Both Squarespace and Webflow Have Templates. Here's What Sets Squarespace Apart
