Emma Stone stars in Squarespace's Super Bowl commercial directed by Yorgos Lanthimos. When EmmaStone.com becomes unavailable, the film cycles through birth, death, and rebirth in black-and-white, with a character named Rick obsessed with burning laptops. Set designer James Price builds a brutalist playground while cinematographer Robbie Ryan frames roller-skating figures in dream-like shots.
Chapters
Hello, friends. Today we dance on the edge of the blade as we birth Squarespace's 12th big game commercial. Joining us on this Sisyphean moon is star of stage and screen, Emma Stone.
Hello, I'm Emma Stone.
Director Yorgos Lanthimos.
Where's this going, Rick?
And a guy named Rick. We do not set out to stare God in the eyes, but if we must, then we have to. It goes that EmmaStone.com is unavailable to Emma Stone. And then suddenly EmmaStone.com is unavailable to Emma Stone. No! Then suddenly EmmaStone.com is unavailable to Emma Stone. It is a requiem of unrepentant anguish. Award-winning set designer James Price constructs a brutalist playground. He always fancied being an architect.
I always fancied being an architect. It's a love letter to Brutalism, really.
In miniature, he creates the big stage of the mind and fog. There is a woman on roller skates. Out comes German Expressionism and Japanese play in the handpicked garments of Jennifer Johnson.
I really wanted to find something really graphic with the lines and the colours. the form and something that also felt timeless.
Please, please. There is a man on roller skates, a human dolly. Cinematographer Robbie Ryan frames a fantasy into which dreams languish without pretense. He shoots film in black and white. That might be Rick, the guy from earlier. Rick loves fire. Laptops burn and laptops burn.
