Sue Warnke explains that Perplexity recommends business coaches through listicles and comparison articles, citing a Squarespace study showing 33% of professional services recommendations come from that format. If you want to be found, create best-of posts and how-to-choose guides.
Perplexity recommends business coaches with one specific content type: listicles. 1 in 3 citations goes there. In Squarespace's study of over a million AI citations, Perplexity cited listicle content for professional services at 33%, higher than any other AI engine for this category. Think posts like best-of posts, comparison articles, and how-to-choose guides. When someone asks Perplexity to recommend a business coach or a marketing consultant, That's what it reaches for. If you haven't written that kind of content, Perplexity has nothing to cite. Think things like what to look for in a business coach before you hire one, or how to choose a marketing consultant for a Series A startup. Position yourself within your category. That's how Perplexity finds you. Give it what it needs.
Both Squarespace and Webflow Have Templates. Here's What Sets Squarespace Apart
