AI is showing your homepage to two different groups of people: those just learning who you are, and those ready to book. A study of over a million AI citations found this split. Add your credentials, location, conditions you treat, and a clear way to book.
Chiropractors, your homepage is doing 2 jobs. Is it ready for both? Most chiropractic homepages are built for one type of visitor, but AI is splitting user intent in 2. From a Squarespace study with Peak AI of over a million AI citations, chiropractors' homepages are pulling strong numbers for both navigational and transactional queries at the same time. So what does that mean? Navigational queries means that someone heard your name and wants to know who you are, where you are, and what you treat. Whereas transactional is when someone's already decided. They just need a reason to book. These are 2 completely different people, but AI is pulling the information from the same page. If this is news to you, then it's something that needs addressing. Most homepages only speak to one of those audiences, usually the navigators. So if your homepage is all introduction and no clear path to schedule, you're leaving the second person with nowhere to go. Add your credentials, location, conditions treated, and a direct path to book on your homepage. Then you have 2 audiences being serviced on the same page, which means your homepage works harder for you.
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