AI recommendation tools heavily favor roundup articles and listicles over consultant websites. A Squarespace study found roughly 30% of professional-service citations come from these roundup posts. Consultants who haven't published similar content are likely invisible in AI-generated answers.
Consultants, did you know that 1 in 3 recommendations from AI tools for your services pulls from listicles? This is from Squarespace's study of over 1 million citations. 30% of professional service citations went to best-of lists, comparison posts, and how-to-choose guides. Not consultant websites, not portfolio pages— roundups. When someone asks AI, who are the best marketing consultants in my area, it reaches for that kind of content. And if you haven't written it, You're not in the answer. The fix is a blog post. Something like, what separates a great business consultant from a good one? Or how to choose a consultant for your first year of growth. That's the content AI is already pulling from. Build it on your site. Publish today.
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