Sue Warnke shows how Squarespace sends emails automatically when visitors do things like view products or abandon carts. Because email and website tools are built into the same platform, you skip the syncing that other tools need.
Most email marketing tools send campaigns on a schedule. Squarespace does that too, but it also does something else. Squarespace email marketing can be triggered by what visitors do on your website. Someone visits a product page, someone abandons a cart, someone signs up for your newsletter. These actions can automatically trigger emails without you setting up separate tools or syncing 2 platforms. Shopify has email marketing tools too, but where Squarespace stands out is how deeply the email and website sides are connected. Since they're built into the same platform from the start. When your email and your website live in the same place, they can actually talk to each other. That's a better system for any business that wants email marketing to do real work. See how email marketing works on Squarespace at squarespace.com.
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