In this monologue, Justin Gignac explains the origins and execution of his New York City Garbage Project. He describes how he collects discarded items at night or early morning when the city is at its dirtiest, a habit formed during a summer internship where a debate about package design sparked his idea to package something no one would want to buy. Lacking web development skills, he turned to Squarespace, appreciating its inventory tracking, automated customer emails, and quick setup, which allowed him to launch an online store for his curated garbage pieces. He notes his surprise at the strong enthusiasm customers show for purchasing these unconventional items, highlighting the unexpected market appeal of his artistic repurposing of waste.
