Sue Warnke shows how to optimize product pages for search. Use real customer search phrases in titles and meta descriptions, answer questions about materials and sizing in product descriptions to cut returns, and link related products to help search engines understand your catalog.
Most online store owners think about SEO at the site level. The real opportunity is at the product level, and almost no one is using it. When someone searches handmade leather wallet for men, they're not searching for your homepage, they're searching for a product. That means first, your product page title, description, and alt text need to match the way a real customer searches, not the way you describe your product internally. Second, use your product description to answer the questions someone would ask before buying: materials, size, how it's made, how long shipping takes. These answers reduce returns and improve your rank because time on page matters. Third, link your product pages to each other. You might also like isn't just a sales tactic. Internal links help search engines understand your catalog. Product titles, description detail, internal links— your store will rank better than most of your competitors who skip all 3. Follow for more ecommerce tips that actually move the needle.
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