When people ask AI where to work out, it sends them to class pages, not homepages. Squarespace found over 20,000 AI citations pointing to fitness class pages. Studios should create separate pages for each class format with the style, experience, skill level, and intensity clearly stated.
When someone asks AI where to work out, it's not pulling up your homepage. It's looking for your class pages. Over a million AI citations were analyzed by Squarespace, and in health and wellness, class and category pages accounted for more than 20,000 of them. These are people with one thing in mind: booking. AI answers best HIIT classes near me or where should I try Pilates with pages that describe specific class formats. Not your schedule, not your homepage. Pages that explain what the class actually is, what to expect walking in, and who it's built for. Every class format you offer deserves its own page. Name specific things like the style, describe the experience, tell people if it's for beginners or regulars, and whether it's high intensity or low impact. One page per class type. That's what gets you recommended.
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