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Sue Warnke walks through keyword research basics: use search autocomplete to find what people actually type, embed those phrases in your content, check Squarespace analytics to see which keywords bring traffic, then double down on what works.
Sue Warnke walks through keyword research basics: use search autocomplete to find what people actually type, embed those phrases in your content, check Squarespace analytics to see which keywords bring traffic, then double down on what works.
What do people type in a search engine to find your business? Let's find those keywords so your site is ready to capture traffic. Keyword research helps you identify the specific phrases your potential customers actually search for. Then you build those phrases into your website content so search engines know who to send your way. Start simple. Type your service or product into a search engine and look at the autocomplete suggestions. Those are real searches from real people. Once your Squarespace site is live and getting traffic, your analytics will show you which keywords are already sending visitors your way. That's your feedback loop. Double down on what's working. Start with your homepage. Which keywords do you wanna show up for?
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