Sue Warnke breaks down the three channels that drive most website traffic for small businesses: search, email, and social. SEO compounds over time when you add keyword-focused titles and meta descriptions to every page. Email is underused but powerful, so start building your list and sending campaigns before your site is even finished.
Your website can't sell, book, or convert if no one's visiting it. Traffic doesn't happen automatically, you build it. 3 channels drive most website traffic for small businesses: search, email, and social. Search is long-term. Every page on your Squarespace site needs a keyword-focused title and a meta description. That's your foundation and it compounds over time. Email is the most underused channel. Squarespace Email Campaigns works as a standalone product. You don't need your website to be finished to start building your mailing list and sending to it. Social is the fastest channel, but the most fleeting. Your followers there don't belong to you. Find a way to get them on your mailing list.
Both Squarespace and Webflow Have Templates. Here's What Sets Squarespace Apart
