A Squarespace study found that Prepmaven.com, a small tutoring site, got 29 AI citations per page versus 2 for larger competitors like Wyzant and Preply. The difference: Prepmaven's pages target one subject or student type each, making them easier for AI to match to specific searches.
Language tutors. Here's something worth paying attention to. A Squarespace study with Peak AI of over a million AI citations looked at which tutoring sites were being recommended most. Wyzant, Preply, and Superprof, your major marketplaces, all showed up. But so did one small specialty site with just 30 pages, prepmaven.com. And prepmaven.com was pulling 29 citations per page, whereas the marketplaces averaged about 2 citations per page. The gap comes down to how targeted each page is. PrepMaven.com was not trying to serve every learner. Instead, each page was built around one subject, one type of student, or one specific challenge. The more targeted your page, the more AI can scrape for targeted queries. Pick one type of student, build one focused page, and repeat. There's your strategy.
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