Reddit dominates AI search results for life coaching because it ranks roughly 10,000 citations, while most coach websites rank far lower. The fix: join Reddit communities genuinely and publish specific, honest answers on your own site without the sales pitch.
Did you know that Reddit is the number 1 AI-cited source for life coaching? From a Squarespace study with Peak AI of over 1 million AI citations, Reddit pulled about 10,000 citations in training and coaching. And 70% of them were commercial, meaning AI cited Reddit when someone was close to hiring, not just curious. Here's an example post: Did working with a life coach actually change anything for you? Responding to these threads will help your life coaching business get noticed. While you can't control Reddit, you can do 2 things. First, show up in the communities with genuine value. Show up in the right threads, answer the questions people are asking, and be specific. Second, write the same kind of honest, specific answers on your own site, but without the sales pitch. Answer the questions that Reddit is answering, but make the answer your own. That's how you can optimize your business for AI search.
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