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Sue Warnke explains how local businesses rank higher in their city. Start with your Google Business Profile, make sure your name, address, and phone number match everywhere, and add your city to page titles and descriptions. Reviews help too.
Sue Warnke explains how local businesses rank higher in their city. Start with your Google Business Profile, make sure your name, address, and phone number match everywhere, and add your city to page titles and descriptions. Reviews help too.
If your business serves a specific city or neighborhood, there's a type of SEO that most people completely ignore. Local SEO is what gets your business into the top map results when someone nearby searches for your specialty. This is different because for local SEO, search engines also weigh your physical location and your local reputation. 3 things drive local rankings: your Google Business Profile, your website content, and your reviews. Your website and your Google Business Profile need to match— same business name, same address, same phone number. Search engines cross-reference them. Inconsistencies work against you. Add your city and service area to your page headings and descriptions. Portland florist ranks better than florist for someone in Portland. Start with your Google Business Profile, then update your website to match.
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