AI search engines find massage therapists through dedicated profile pages, not generic homepages. A Squarespace study found wellness profile pages appeared nearly 20,000 times in AI search results. Each practitioner needs their own page with their name, credentials, specialties, session description, and booking link.
Your practitioner profile page is how AI finds you. Most of them are missing one thing. From a Squarespace study of over a million AI citations, health and wellness profile pages showed up nearly 20,000 times for local and navigational queries. These are people asking AI, who should I book near me? AI doesn't pull your homepage. It pulls the page that names you specifically. Your credentials, your specialties, what a session with you actually looks like. Most wellness practices have a generic meet the team section. What AI needs is a dedicated page for each practitioner. Your name, your modalities, who you work best with, and a booking link. One practitioner, one page. That's what AI cites.
Both Squarespace and Webflow Have Templates. Here's What Sets Squarespace Apart
