Nutritionists: The Page AI Uses to Recommend You

2 Jul 2026 · 1 min

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This content was created by Sue Warnke. This content was uploaded by Sue Warnke. This is a YouTube video titled "Nutritionists: The Page AI Uses to Recommend You" (created 2026-07-02). A single speaker (labeled SPEAKER A) addresses nutritionists and other health/wellness professionals, advising them to create dedicated program/service pages—one per offering—with the program name, who it’s for, expected outcomes, and how to get started so generative AI can accurately recommend them. The speaker cites a Squarespace study of over a million AI citations noting product/service pages in health and wellness generated over 35,000 transactional citations, and argues generic "work with me" pages are insufficient.

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Nutritionists, did you know when someone asks AI where to find a nutritionist, the page it sends them to isn't your homepage? It's not your about page either. It's your program or service page, the page that describes what you actually offer. From a Squarespace study of over a million AI citations, product and service pages in health and wellness pulled over 35,000 transactional citations. These are people who have already decided they want help. AI is pointing them somewhere specific. Most nutrition websites have a generic work with me section. That's not enough detail for AI to work with. What works is a dedicated page for each program you offer. The program name, who it's for, what they'll walk away with, and how to get started. Not one page for everything, one page per program. AI can't recommend what it can't clearly read. Make every program its own page.