Half of SEO happens on your own website through elements you control: page titles, meta descriptions, headings, and image alt text. Search engines auto-extract content if you leave these blank, so write a keyword-focused title under 60 characters that reads like a clickable search result.
Half of the work in SEO has nothing to do with getting other websites to link to you. It happens on your own pages. On-page SEO is everything you control directly: your page titles, your meta descriptions, your headings, and the alt text on your images. In Squarespace, every page has its own SEO panel. That's where you write your page title and meta description. If you leave them blank, search engines pull whatever text it finds on the page, so make sure you fill this out. Your page title is what shows up as a clickable headline in search results. Write it like a search result you would actually click. Lead with your keyword, keep it under 60 characters. Open your most important page right now and check what's there.
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