Sue Warnke shows personal trainers how to get recommended by AI search tools. A Squarespace study found that services pages generate over 16,000 AI citations. Make yours specific about who you work with, what results you deliver, and what happens after booking.
This may surprise you, but when someone asks AI where to find a personal trainer, it doesn't go to your Instagram. It goes to your services page. From a Squarespace study of over a million AI citations, training and services pages pulled over 16,000 transactional citations. These are people actively looking to hire a personal trainer. Most personal trainer websites have a services page, but almost none are written in a way AI can use. They list what you offer, but don't say who you work best with, what the outcome is, or what book a session actually means. Get specific. Name the type of client you work with. Describe the results you deliver. Make it clear what happens after someone books. AI cites what it can clearly read. Make your services page that clear.
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