Sue Warnke shows physical therapists which content gets cited by AI: how-to guides rank second in health and wellness with over 32,000 citations. She recommends publishing condition-specific exercise guides, recovery explainers, and articles like "When to See a PT vs. When to Wait" to capture search traffic and build authority.
Physical therapists, did you know how-to guides are the second largest source of informational AI citations in health and wellness? Over 32,000 of them. How-to content was the second largest source of informational citations in health and wellness. When someone types, what exercises help with rotator cuff pain? Or, how do I know if I need PT for my knee? AI goes looking for clear, credible process content. That content lives on websites, not on social media. Most PT practices haven't written it yet. That's an opening. Try things like condition-specific exercise guides, step-by-step recovery explainers, or articles like When to See a PT vs. When to Wait. Each one answers something your future patients are already searching. You're already the expert. Make sure that comes through on your site.
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