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Rick Rubin explains why he seeks out stories nobody's telling yet instead of chasing what's already popular. He argues that following trends pulls you away from what actually matters in creative work.
Rick Rubin explains why he seeks out stories nobody's telling yet instead of chasing what's already popular. He argues that following trends pulls you away from what actually matters in creative work.
If people are already moving in a particular direction, I'm less interested. It's more interesting to find the story that's not being told.
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