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Rick Rubin starts new projects with a vague idea, builds a quick prototype like a demo or online model, then watches his own reaction to it. He iterates based on what he learns, letting the work itself show him what comes next.
Rick Rubin starts new projects with a vague idea, builds a quick prototype like a demo or online model, then watches his own reaction to it. He iterates based on what he learns, letting the work itself show him what comes next.
We'll start with some vague idea. We make a model, whether it's a musical demo or a version of an online project, and then we react to that. We learn from that, and we iterate. The work really tells us where to go.
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