In this concise instructional video, Sue Warnke explains that search engines cannot interpret photos directly, so photographers must focus on textual signals to improve SEO. She outlines three practical actions: (1) add descriptive alt text to every image, using specific phrases like “outdoor wedding portrait, sunset, Golden Gate Park” instead of generic filenames; (2) incorporate both location and specialty into page titles and headings (e.g., “Austin wedding photographer”) to match what potential clients search for; and (3) create targeted blog posts that combine location and service keywords, such as “Venues I Love in Austin for Outdoor Weddings,” to attract the right audience. The video urges photographers to pick one of these steps and implement it immediately.
