
A pizzeria owner and Squarespace designer redesign Luigi's Pizza's website. Founded in 1973 in Brooklyn, the owner chooses a layout that highlights family photos and neighborhood stories over a simple menu or customizable design.
Chapters
I had to leave it up to Squarespace. Not square slices, Squarespace.
It's renewal. We renew websites. They call it renewal.
This is the way I was taught how to make pizza. I was 11 years old, and I would sit here all day and go like this. My father started the store. That's why it's Luigi's Pizza. My father opened up February 15th, 1973, and I always joke. I said, Ma, he gave you flowers on the 14th. He said on the 15th, we're going to work. There's no such thing as too much pizza. Breakfast, lunch, and dinner. It's the best part of filming is eating. My God, greatest invention in the world. Dough, sauce, and cheese. What do I know about websites? What do you know about aging dough? I don't know how to get into it. I don't know how to work it. My son, he's 8 years old, he's already more advanced than I am with that stuff. You know what I would really like, what I want in a website? What makes Luigi's Pizza? The menu, the pies, the pitches. The neighborhood makes the pizza.
I'm gonna go Time with the pizza. to renew websites. Today we're going to look at 3 website directions.
3? Oh boy.
This is the first direction. The menu is super simple and like easy to read.
Old school.
Exactly. This second direction is a little bit different.
You're making it hard.
You could change it however you want. You could change the colors however you want.
It ain't broke, you don't fix it. It's an old saying. Forget about it. Maybe I'll take turns. 6 months for one, 6 months for another, 6 months.
This is the third direction.
Casholi. That's amazing. You have to make all 3 really good.
I'm sorry.
Luigi's Pizza.
What direction are you leaning more towards?
This one.
The third one?
The third one. Yeah. You hit the pizza, you hit pizzeria, you have family pictures. That says it all. It's the neighborhood pizzeria. It still does exist. Luigi'sPizzaBrooklyn.com. Come in, have a great slice of pizza. Come enjoy. Thank you. And that's all, folks. Really? Pineapple? Come on.
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