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In this brief promotional segment, Robin Grasby, the founder of Alt Rock—a London‑based bespoke custom terrazzo studio— explains how the company’s brand is anchored in its online presence. He describes the origins of the business as an experimental project that gained positive feedback, leading to a full‑time venture. Grasby stresses that a professional, well‑designed website is essential for conveying the brand’s identity, and he chose Squarespace as the platform to create a polished, credible online showcase for Alt Rock’s unique terrazzo products.
