Brittany Ash runs Birch, a floral design studio known for unconventional arrangements that surprise customers. She uses Squarespace to show her work online so people can see what she does before visiting in person, and says it gave her the professional presence she needed to be taken seriously as a real business.
The most common reaction to a Birch arrangement is, I didn't know flowers could look like this. I'm Brittany Ash. I'm a floral artist and the founder and director of Birch. I use Squarespace as a tool to express what my business is to those who don't get to experience it in person. Squarespace, in a lot of ways, made me an actual business. I think it's the first thing that people look at. Without that platform, it doesn't really seem that legitimate.
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