In a collaborative workshop, members of the East Village Meat Market family and a designer review the shop’s outdated 2014 website and evaluate three redesign concepts. The shop, a Ukrainian‑heritage butcher founded in 1972 by immigrant Julian Bachinsky, wants a modern, easy‑to‑read site that supports online ordering, showcases the family story, and includes a donation channel for Ukraine. The three concepts are: (1) a modern signage‑driven layout with e‑commerce, donation integration, and family storytelling; (2) a heritage‑focused, photo‑album style preserving the shop’s historic feel; (3) a lively, video‑rich design emphasizing the human aspect of the store. After discussion, the team selects direction 1, citing stronger storytelling, clearer product visibility, and the ability to support Ukrainian causes. The workshop ends with a call‑to‑action to visit the shop or the new site (www.eastvillagebmarket.com).
Chapters
This is nice. This is nice. Okay, that part could be skipped.
It's renewal.
When we renew websites, we call it renewal. East Village Meat Market. We're a Ukrainian butcher shop. Was founded in 1972 by the founder, Julian Bachinsky. After his passing, my parents took it over.
Excuse me, I have to say something. Julian Bachinsky, he was a Ukrainian immigrant. I spent, what, 45 years with him, and I greatly appreciate what he did for the community. The way we make kielbasa, it is special. Preparing the meat, grinding it. Grinding, spicing, drying, smoking, and baking at the same time. The bacon is about to come up from the smokehouse. Would you be interested to take a picture? Let's go.
The current website I made in 2014. It looks stuck in the past. I do want to modernize it. I want it to be easy to read, easy to order things off of, sections for donations to Ukraine, and to show people who we really are. I think we will choose the same website.
We will choose the same. I will guarantee anything that Roman will choose, I always love it.
Time to read new websites.
Ready.
I'm gonna take you through 3 sites. For direction 1, we wanted to modernize the signage. We added the e-commerce section and donations, show the family story and these 2 handsome guys.
Can I do some comments? I think it's great.
Very clean. Love the font. Shows all different sides of us and the team.
All right, number 2. This one is all about heritage and really trying to keep the spirit of the shop so the layout feels more like a photo album. How are you feeling, Andrew? You're quiet. Because I'm thinking.
Great.
All right, and direction three, we wanted to bring in the liveliness of the shop, the human aspect.
I do love that this one incorporates video.
This is nice. This is nice. Okay, that part could be skipped. Beats with horseradish.
Ooh, strong. So time has come.
Я наibirюсь, таки clear, что по вените я думаю сперши, что ты думает.
We made a decision. Direction one.
Direction one.
It's better storytelling, and you can see the products.
It makes me feel good, and it shows what I do every day.
Wanna ring a bell? You do it.
Your turn.
Come check us out at the shop or visit us at www.eastvillagebmarket.com.
