Sue Warnke explains white labeling: selling supplier-made products under your own brand without holding inventory. She walks through print-on-demand basics, how Squarespace integrates with Printful and Printique, and the steps to connect accounts, upload designs, and set prices.
You can sell products with your brand on them without ever manufacturing a thing. That's white labeling. White labeling means you sell a supplier's products under your own brand. The supplier makes it and ships it. Your customer sees your logo, your packaging, your brand, not the supplier's. Print on demand is one of the most accessible versions of this for small businesses. You design the product, a partner prints and fulfills it per order, so you're never holding inventory. Squarespace integrates directly with Printful and Printique. Connect your account, upload your designs, set your prices, and your store If you've got a brand and an audience, but not a product line, this is exactly where to start.
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