Sue Warnke explains why yoga instructors rarely appear in AI answers to local searches. A Squarespace study of over a million AI citations found that AI cites instructor profile pages only when they list the instructor's name, certifications, teaching style, and a booking link. Most studios bury instructors on generic team pages instead.
Yoga instructors, when someone asks AI, who's the best yoga instructor near me, is your name coming up? For most instructors, it doesn't. Here's what's standing in the way. From a Squarespace study of over a million AI citations, health and wellness profile pages showed up nearly 20,000 times for local and navigational queries. These are real people asking AI who to book, and AI is answering them. But it's not pulling your homepage. It's pulling the page that speaks to you directly. Your certifications, your teaching style, what a class or private session with you actually feels like. Most yoga studios bury their instructors in a generic meet the team page. What AI needs is a dedicated page for each teacher. Your name, your specialties, who you're the right fit for, and a clear path to book. One instructor, one page. That's what gets you cited. Create yours today.
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