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Sue Warnke says home service websites need three things to stop losing customers: your service area, specific services with pricing, and a way to book in under 60 seconds. People leave if you don't answer these questions in 30 seconds.
Sue Warnke says home service websites need three things to stop losing customers: your service area, specific services with pricing, and a way to book in under 60 seconds. People leave if you don't answer these questions in 30 seconds.
If you run a home service business and your website is just a name and a phone number, you're losing jobs to competitors whose sites answer the questions yours doesn't. The 3 things a home service website must do: show your service area clearly, list your specific services with prices or starting ranges, and make it possible to request a quote or book a call in under 60 seconds. A potential customer who finds you at 10 PM on a Tuesday wants to know if you service their zip code, what it costs, and how to reach you. If they can't find all 3 in 30 seconds, they'll go to the next result. You don't need a complex site. You need a clear one. Service area, pricing, booking. Everything else is optional.
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