Nate Auffort uses the analogy of a missing child to explain how to create intense urgency and desperation in business. He argues for singular focus and ruthless prioritization as the path to winning.
And John, I'm so glad when after you, he said if your child was missing and you had to get three gifts, he created that desperation. I don't care if you're not going checking your Facebook when your kid's missing, when you got a stack of people you gotta call, and your job's to call every one of them before you get your kid back. Nothing else matters. Eating doesn't matter. TV doesn't matter. Your foot itches, it doesn't matter. You have to go to the bathroom, it doesn't matter. You are. You are desperate. Are you guys in a situation where you're creating desperation in your business?
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