Nate Auffort argues sales isn't just a numbers game but a performance that demands deliberate practice. He uses Scottie Scheffler's comeback at TPC Sawgrass to show how professionals prepare to execute under pressure, then applies that to talking with buyers in their language and prompting them to reach their own conclusions.
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Sales is a numbers game. It's probably the dumbest thing I've ever heard. I just got back from the TPC Sawgrass Players Championship, watched Scottie Scheffler. He just matched the greatest comeback in tournament history down five on Sunday. He was the first one to defend his title back to back in 50 years. You think Scotty Sheffler goes, well, hitting the ball is just a numbers game. Just get up there. If I hit enough one's gonna wind up on the green, it's gonna wind up where I want to go. No, he practices his skills. He talked about that the preparation was the most important thing, that when he's standing over the ball, he's not thinking about it. But before they set up and they prep to give him the greatest margin of error. So if he misses left or right, it's still going to put him in a good spot. See, sales is only a numbers game if you suck at sales. But if you're spending time preparing and being able to speak to people in the language they speak so they don't confuse the message with the messenger and deliver the information so they have a creative realization in mind of the buyer, that's their idea. You'll make the sale.