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HOW To Reach And HELP MORE CLIENTS

Name: HOW To Reach And HELP MORE CLIENTS
Uploaded: 2022-09-14T12:30:09+00:00
Duration: 25 s
Channel: Nate Auffort
Description: Nate Auffort argues that matching a prospect's language is critical for closing clients. If you only speak English to an audience split evenly among…

14 Sept 2022 · 0 min

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Nate Auffort argues that matching a prospect's language is critical for closing clients. If you only speak English to an audience split evenly among English, Spanish, Japanese, and German speakers, your chance of closing non-English listeners is essentially zero. Language alignment can outweigh stronger objection-handling or sales skill.

If I'm going out and I'm talking to a hundred people and 25 speak English, 25 speak Spanish, 25 speak Japanese, and funny, 25% German. I only speak English. You have a numbers game. You got a hundred people here, but only 25% speak the same language you do. What's your chance of closing? More than 25%? Zero. I can take somebody who is less skilled, not the greatest, at objections, less confident. One skill of how to communicate to the person the language they speak, not even being half as good as you.