Pete Fournier SWAT Speaker Announcement
31 Aug 2021 · 1 min

0:52
Promotional/training excerpt (YouTube) in which the speaker (Pete Fournier) describes personal sales results and promises to teach insurance agents how to generate referrals and double close rates. Key claims: near-$100k sales target in 100 days (fell short at $87,779), ability to get 5–6 referrals per presentation, reduce effective lead cost from $30 to about $5, and increase closing rate from ~30% to ~60%; also cites $80,000 premium from three policies as an example.
Questions this video answers
$100,000 in 100 days.
$87,779 in issued paid business.
Five to six referrals per presentation.
If buying a $30 lead and obtaining referrals, your effective average lead cost becomes about $5.
From about 30% (average agent) to about 60%.










