Short founder discussion (YouTube) explaining Quility’s product positioning: families typically need 1–1.5 incomes (or two incomes) to meet needs, so losing a breadwinner creates financial risk and motivates life insurance purchases. Quility emphasizes choice in how customers apply — self-education on a platform, an online application, or assistance from a large network of advisors — to match different shopper personalities and preferences.
You know, it takes generally an income and a half or two incomes to provide the things that a family needs. If one person is out of the picture, one income is gone, then those things are at risk. And that's why most of the people we sit in front of purchase life insurance.
You know, a lot of companies have tried to make it simple, but with quility, it's not only about choosing what type of insurance you want, it's choosing how you want to apply for that.
Coverage. We understand that there are different personality types that. And the way you shop for things is different. Some people want to read a lot more, they want to understand it, they want to be educated. So we have a platform that allows them to do that. We also know there's some people much like myself and you probably Brandon. I just want someone to kind of help me through the process. And so we have a large network of advisors to help you do that. Right.
And some people still just want to go online and apply themselves. They know what they need to know. It's where choice and simplicity meet. That's the quility difference.