The speaker argues people distrust teachers without real results. Customers burned by failed books and courses ask why this teacher is different, mixing ego with legitimate skepticism about whether advice actually works.
Chapters
There's so many people that go out and they write a book, and then they teach on the book they wrote, but they never actually did any. So it makes it tough. So I think a lot of it's ego. And the second reason is, I think it's because of that that people doubt, because they've tried before. They bought into somebody who didn't have results, and they listened and did what they said, and they didn't have any results. What if it doesn't work? Because last time it didn't work. I listened to this guy, bought his thing, or I got underneath him, or I got his opportunity, or I bought his book, his tapes, whatever, and didn't work. So why is Cody different? And so they had that fear, and that fear holds them back.