Nate Auffort talks about old-school lead generation, when salespeople printed paper leads and sorted them by hand. The debate: organize by zip code or county. A look back at how much easier things are now.
You know, back in the good old days it was like printing out paper leads. We went and I remember us sorting leads by zip code.
I knew you're smart there when I'm like get all these bonus aged leads or bonus leads they call them and I have them all over my my office and you're like I come upstairs and like getting a glass of water for us and I'm like what are you doing? He's like I'm organizing the leads. How are you organizing the leads or just leads in by county? He's like no, by zip code. Like what do you mean? You're like it goes I still don't know the it goes east and west or north and south. I don't know which one but anyway, don't make me look too dumb But I'm like man this guy's smart. He's organized my leads by zip.