Attendees at Nate Auffort's SWAT sales-training event praise its interactive labs and color-code personality session that shifts how salespeople message and read people. Participants report measurable gains in recruiting, training, and relationships, with both first-timers and repeat attendees urging teams to come in person.
Chapters
I've learned so much when it comes to personalities and how to communicate not only with my client, but with agents on our team to get the most out of them.
Bring your team. If I can tell you something, bring your team.
My experience here is, it's phenomenal. You got to come and just experience it for yourself. No zoom call, no watching a video is going to tell you how or make you feel the way it is in person. This is my first SWAT I missed last year because I was out of town. I will not be missing any more of them. It was amazing. I've not had such insights on not only my own business, but also personal life that I'm looking forward to applying, leaving here. And it's something that you definitely should never miss.
I came here because I was stuck in my training. I trained women who are in insurance to build their credibility, their community and their cash flow. And one other thing is I was speaking to those women from a place where I thought that they need and Nate did a training on personality traits and oh my God. This transformed the trajectory of how I will grow my business.
Intense with content, with follow up, with exercises, breaking up into groups. That is just such an exercising, working seminar that just keeps you totally engaged and learning something the whole time. So it's powerful. Impact is major. This will be my third event. I'm not going to stop coming. This has changed the trajectory of my personal relationships, changed the trajectory of my business relationships, enabled me to recruit more effectively, enabled me to train more effectively. It has literally changed my business, changed the relationship with my wife, with my kids.
I cannot encourage you enough to get in the room and have the experience of a lifetime. The ways that this will change you. Do yourself a favor, get in the room. It's amazing. Nate is phenomenal, bar none, nothing like it. I now understand not just how to market to my ideal client, but how to message to them. Create a message that will speak directly to the audience based on their personality trait and that is that alone worth the money and the ticket in being here.
Oh, it's amazing. The color training was something that, you know, it seems so simple and there's all the personality tests and all the other things that are out there, but this is so clear, concise and easy and that it clicks, right? It's something that just clicks in your brain and now you're able to really look at the world through a new lens. Because I wasn't able to communicate with people like I am now, I now understand the triggers and how to read people better. The experience was phenomenal. I just feel like if you took at least 25% of the information, you're going to double your business.
I'm 61 years old. I've been in sales pretty much my entire life. And this is absolutely the best sales training I've ever been to. This is like my third year of attending swat. It just keeps getting better.
I didn't really know what to expect when I was coming here to swat. I thought maybe it was just going to be another conference. You know, we talk about insurance, hoorah, whatever. But this has been really awesome. A lot more hands on than I thought it would be. I've been able to work in groups of people and really get to know who I am as a personality and then kind of being able to read other people's personalities as well. You know, I've done the Myers Briggs.
I've done all those and it really.
Puts it into a real world perspective.
It was really awesome seeing how to communicate with everybody and different personalities and that was just.
It was really awesome to have those tools. I think my sales skills are probably going to be magnified from this because now I have a safety net of a way to read people in the first 10 seconds of meeting them and then I know exactly how to take the sales process from there. This is my very first time at swat and I'm very glad that I actually came. There's a lot of events out here today in the insurance marketplace. This is one of the better events I've ever been to before. I got a lot out of it. He did this whole color code breakdown, matching personalities. I never thought of it that way before. Now not only can I take that and use it to help my own self, but also be able to help read people and be able to be better at sales with it.
I think it's vital for a new agent to get. I didn't know that this is my first swat. It's vital because there were practical, actionable tools that they can leave here with that are absolutely gonna make the money this week.
It's like you're doing a lab and a lecture at the same time. There's a lecture, we talk about it. But then it's very interactive where you feel like you're really working on those, on those qualities and those things you're trying to get better with. Want to be in a room with people that are actually doing what they say they're doing. This is the place to come. I will not come here without more people. So if you're going to come, make sure you bring a whole bunch of people with you because all of your lives are going to change.
I helped my business out tremendously last year, but this year we made it a mission to bring people on our team because you just can't even imagine the growth and development that you're getting. They're getting and then they can pour into others and then your business will just multiple multiply.
Huge impact professionally. Because it's like, I don't know anybody else who does this, who does this for all these different organizations, brings them together, unifies them to let them know they have a common purpose, to help people. And doing it in such a beautiful way in which we can learn how people interact, how we can talk to people in certain conversations. What would I tell somebody to encourage them to come next year? Don't miss it.
And I was thinking it isn't just for insurance agents. The tools, the information, it's so vital to anybody who's in sales or owns their own business. This can change things for them. It will for me. So I didn't know what to expect. And for me, what makes this event so impactful is because you're not learning anything that the industry taught you, whether there is product knowledge and all that stuff. You can get that from your upline. This is about making an impact. This is about touching people emotions, and this is about reminding you why you do the job you do, which is to make an income while also making an impact.
