Episode

21 May 2026 · 33 min

0:00

Tanay Kothari built FeatherX, a widget that shows shoppers personalized reviews and user-generated content to boost conversions. He bootstrapped through summer, landed his first client at South Park Commons, and now runs the product on five brands across India and the US. His go-to-market strategy: partner with VC firms to access their portfolio companies instead of chasing big platforms like Shopify.

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