Taylor Baker covers B2B lead generation strategies including content syndication, pay-per-lead programs, done-for-you appointment setting, and partner affiliate models. He walks through examples like BWG executive roundtables and companies like Mizuma and Incfile, showing how partner-driven lead flow scales recurring revenue.
Um, we got this last section here, or on the home, home stretch here. There's other strategies here too. Content syndication and paper lead programs. There are a lot of companies out there that basically can take your content, they take your on-demand webinar, your white paper, your ebook, and then they offer it to their, their database. And so they can— you can pay them, hey, I'll give you $40 for every lead you give me. They go out and do the marketing, they promote your asset, and they drive leads. And it's usually on a pay-per-lead kind of program. Content syndication is a big part of this. So sites and blogs, newsletters, social media, emails— they basically push your content through their network, right? It's kind of a pay-to-play game. You can also do even pay-per-appointment. So you could go one step further, right? We talked about this a little bit in the— maybe an outbound SDR. This is kind of a done-for-you appointment setting. And what they'll do is they'll say, hey, I'm going to take whatever strategy I have and, and you're going to just pay me for every appointment that I give you. Now usually these are higher costs, right? They're saying, hey, you only got to pay for the appointments to hold, but it might cost you $1,000, right? But if it costs you $1,000 for appointments on other places because of your funnel might not be a bad deal, right? So it just depends on what you're trying to do and where you're at on your, on your marketing. There are a lot of groups here, there are a lot of companies that will do this for you. There's companies, um, BWG for example, they do like executive roundtables. So they'll get a bunch of executives together and then those all become leads and they use that as a way to promote, and then you pay them for those kind of conversations that are happening, right? Partners and affiliates. Um, Mizuma Chase, you— this, you know, the story of partners and affiliates at Mizuma, right, changed the game for, for Mizuma, right? They— what, what we found— so Mizuma, for those aren't aware, they, they do bookkeeping and accounting for small businesses for basically $150 a month. They'll do all your bookkeeping and accounting for you. So pretty good service, right? Well, what they did is they found, found a couple really good partners. Incfile, um, LLC— there's LLC formation company. Basically, a couple of these partners could just drive a ton of lead flow into them. And so we were able to take that lead flow, we launched the call center in the Philippines, we had 35 reps down there that were calling this inbound kind of warm lead flow and it completely changed the game, right? It changed it from, hey, we're making $6,000 a month in new recurring revenue to, hey, guess what? We're doing $290,000 a month in recurring revenue, right? Lendio is the same way, partnering with other like partners, like legal services, logo companies, website hosting, CRMs. This partner and affiliate strategy put Lendio on the map, right? Yeah, so Chase is just saying any company to help LLCs were a great partner to team up with. You can find existing partners in your spaces as well. There are partners and affiliates that if you were to pay them and incentivize them, that they could do amazing things for you and change your business, right?
