A coach breaks down brand strategy using the StoryBrand framework: you need a clear vision, core values, and a mission that shapes hiring and culture. Then show customers a trusted guide, a concrete plan, and what success looks like for them, like an e-commerce solution for a grocery business or support through divorce.
Okay, so when you're creating a brand strategy recap, brand vision, purpose, core values, mission. These core values, by the way, are really important in the brand experience with your employees, right? Are you hiring to those core values? Do they align with your mission, to your purpose? Does your brand and identity, the name, the logo, the design, the personality reflect what you're trying to do and does it inspire? Is your story, your origin story, is it memorable? Are you positioning yourself in the right way in the market? And do you, are you creating this consistent journey, right? So we come back to the brands, the StoryBrand framework, right? We spend a lot of time on this guide, this meets a guide, right? But the reality is your brand, it needs to be trusted. It needs to be able to feel like, yes, I want to go and follow your your plan, your guide, because, because that's— because you can show me where I want to go, right? And so, you know, your job now is to go give them a plan, call them to action, that, and then result in success is the goal, right? So your product or your service in a lot of ways is this plan or solution. So your brand gives them a product or service, whatever it is, that solves their problem and leads them to success. So this is what we're talking about. Your brand's gonna say, hey, guess what, Mr. Character? You have this problem. Guess what? We've been there, we've done that. We've got the experience and we've designed this solution or product for you that solves your problem and then leads you to success, right? Your website should really lay out the plan. These, these two websites, I think, do a good job with the StoryBrand approach. To a website, right? So in this case, think about it this way: you will achieve success by following our plan. Here's our call to action, and there's a visual success. Here's what success looks like. So in this example, grow your grocery business with our e-commerce solution. Schedule a demo. Here's a screenshot of a grocery business using e-commerce. That's what their success looked like. Get your— get through your divorce, right? Here's that what success looks like with a team that knows and cares. There's happy women. I'm assuming they're happy women. They could also represent the attorneys, I guess, but in this case, if we're looking at success, it would be a happy ex-wife that you know, got through their divorce. Team that knows and cares, right? Get called to action is schedule consultation. So we're going to take just 2 minutes here and create a success plan. What does that success plan look like in a single statement? Grow your grocery business by using our e-commerce solution.
That's it. Outcome Plan.
And then what's that call to action that you want them to do? And what would a visual look like if they were to achieve that outcome?
We're gonna take 2 minutes. Go.
