The Achieve Podcast - Dr. Danny Brassell (Well Crafted Story Workshop)

Welcome to another episode of the Achieve Podcast, the show where we highlight leaders, creators, and entrepreneurs who are building meaningful businesses, shaping their industries, and having an impact. I'm Taylor Baker Baker, your host, and truly excited to be joined by Dr. Dani Bercel, co-founder of wellcraftedstoryworkshop.com. You can go there Danny, there's so much that I've been going through this that I'm excited to unpack this. How did you get into this space and who are you currently serving?

Well, first of all, thanks for having me, Taylor, and thanks for bringing some joy into the world. We need a lot more of you, my friend. I appreciate you. Um, if I was going to write an autobiography, it would probably be called Pivots because I feel like I've already lived 9 lives. Uh, 30 years ago, I was a journalist covering President Bush Senior in the 1992 presidential election. I love my job. I got to meet every editor of every major daily, and one editor offered me the city beat for $16,500 a year. Meanwhile, a friend told me they were hiring teachers in South Central Los Angeles for $25,000 a year. So I became an educator, Taylor, for the, for the high pay. And, uh, ironically, I fell in love with teaching. I've taught all age levels from preschoolers all the way up to rocket scientists. Because I used to teach English as a second language to engineering students at the University of Southern California. In 2005, my wife and I attended a real estate seminar which turned out to be a scam, and we lost everything financially. And I could give you the woe is me story, but I'm a positive person. I learned a lot from that experience. First of all, I learned that my wife is my soulmate. I put her through the wringer and she stood right by me. She's an incredible human being. Second of all, I learned that money is not everything because you can lose money just like that. Third, I try not to judge other people, Taylor, because if I was somebody who saw what I had done, I would have said, "Well, you deserve that." But now I realize, unless you know everything about a person, you really don't know anything about a person. Fourth, I became a Christian, which I'm always embarrassed to confess, but the more I read my Bible, I figured out I'm not the first screw-up to find Jesus. And then fifth, I didn't want to file for bankruptcy, and my accountant said, "Well, you have to earn this much more money this year," and so I started started speaking on the side and I hit that number right on the number. Well, the next year, Taylor Baker Baker, he gave me a much higher number and I hit that number right on the number. So in year 3, I thought, well, maybe I should set a higher number. And basically during one of the worst economic downturns in American history, I was able to build up a highly lucrative speaking business, which eventually attracted the attention of some pretty famous people and companies who wanted me to coach them. And I have to confess, I really resisted coaching for a long time, Taylor Baker Baker, because you need to know this about me: I'm obsessive-compulsive. I will not let you fail. I will be on your back holding you accountable until you succeed. Well, now that I work primarily with entrepreneurs and business owners and executives, I find that they're highly motivated, they do the work. It's probably been the most gratifying thing I've ever done in my life. So you can take me whichever direction you choose, my friend.

That's awesome. So What is driving growth right now for the organization?

Well, we work— we, we have two segments to our business. And so, uh, one segment is we work with individuals. And so an individual will have us coach them, uh, usually on how to tell their story better, uh, to convert audiences into clients. Uh, we used to have a workshop model. That's why the website's called Well-Crafted Story Workshops. But the problem we found was we get about 14 people in a room And some of the companies didn't like that some of the strangers in the room were listening to their company secrets. And so the second part of our company is we'll fly out to companies that'll have us work specifically with their teams. You know, so like right now we're working with a Silicon Valley firm and working with a bunch of engineers. Let's just say engineers are kind of introverted people. They're not— they don't feel comfortable on stage. One of the things about me is I take my job seriously. I don't take myself too seriously because I ain't all that, neither are you. If you think you're all that, teach kindergarten for a living. I once had a kindergartner, I'm like, "LaShonda, question." She's like, "Mr. Sell, when are you going to trim your nose hair?" I'm like, "This afternoon. Thanks for bringing that to my attention, LaShonda. I ain't all that." I like to bring a lot of humor when people are put— I'm a little bit different than a lot of people. A lot of people, when they're coaching people to speak, they say, Well, you should talk about the most traumatizing moment of your life. And there's 3 reasons why I refuse to do that, Taylor Baker Baker. I mean, first of all, the world just survived a global pandemic. Everybody's had a lot of bad stuff happen to 'em. I don't think we need more stories of sadness. I think we need more stories of hope and happiness. Second of all, what Coach Jimmy and I teach our clients to do is to create what we call your well-crafted story. Politicians would call this a stump speech. You can call it peanut butter and jelly. It doesn't matter what you call it. This is a presentation you're gonna deliver again and again, it's going to become so ingrained in your memory, it's going to be like the Pledge of Allegiance or the Lord's Prayer. This is how you're going to introduce yourself to new audiences, whether it's one-to-many, one-to-few, or one-to-one. And I always ask my clients, Mike, do you really want to talk about the worst moment of your life again and again? I mean, I've got it. I mean, most of the people I work with, they have no desire to speak or they're terrified of speaking. And so I'm trying to get them comfortable on stage. Do you really want to talk about the worst moment of your life? I mean, I had a friend, his daughter was killed in a school shooting. He's told that story over 1,000 audiences. I mean, you gotta be a lot stronger than me to talk about the worst day of your life. I have no idea how he does that. And then third, and this is where people get angry with me, I have one basic objective when I'm on stage. I want you to leave feeling better than when you came in. I want you laughing, smiling, happy. I think there's something admirable about that as a basic objective. I believe the people that tell the same sad story again and again, by the 20th time they're telling those, that story, now those are crocodile tears. Now they're being manipulative. And I'm not saying it's not an effective sales strategy. It's actually a very effective sales strategy, but I personally don't want to have to take a shower once I get off stage because I just manipulated my audience. There are ethical ways to get people to want to do business with you. And so, uh, so I'm trying to get people laughing. And so, uh, this Silicon Valley firm, we got a bunch of engineers and I got this I have this one guy, he's the sweetest guy in the world. He's an Indian gentleman. And just so you know, and I told you off camera, but I'll tell you again, I'm discreet. I never name any of our clients. All you have to do is talk to my business partner, Coach Jimmy. He'll tell you the names of everybody we work with 'cause he loves to name them. I believe in discretion. So this gentleman, he's like, "Oh please, Danny, please. I am not funny. Please make me funny. Please, I need people to listen to me." 'Cause they're doing a pitch for some, private equity right now. And so Taylor Baker, he has a very difficult name to pronounce. I'm not going to tell you his real name. So what we did is, beginning of his presentation now, he now says, "Hello, my name is Subhanakar Majahardin. Gee, I sure hope I'm pronouncing that correctly." He got a laugh out of you. I'm not trying to make him a stand-up comedian. All I'm trying to do is to get the audience to be like, oh, this guy's all right. Because the biggest mistake— I'm gonna go into teaching mode right now, Taylor Baker— the biggest mistake I see most people make when they're on stage is they brag about all their accomplishments. And the first thing I tell people to do is stop sharing your successes, start sharing your failures, because not everybody in your audience has succeeded, but they have all failed. And the more you talk about your own failures the more your audience is going to see themselves in you. And that's ultimately what you're trying to do to connect with your audience, is you want them to feel like, you know, I, I just love Taylor Baker Baker's podcast because it's like my long-lost brother. I mean, everything he says, it, it's like he already knows me. That's what people do business with, people they know, like, and trust. And that's what you're trying to do, is to build trust with your audience. When we were talking off camera, I was mentioning that Some of the best stories are the most boring stories. I'm working with a gentleman right now from Saudi Arabia. He's climbed the highest peak on all 7 continents. He swam with sharks in Madagascar. He did the Iditarod in the Arctic in Alaska. I look at him like, nobody can relate to you. There's nobody in your audience has climbed Mount Everest, but I guarantee you everybody in your audience peed their pants when they were 6 years old. That's a connecting story. That's a story people relate to. And most people, they say, oh, that's nothing story. I'm like, no, everybody had that story. It's kind of like when I was just working with a client, was showing a picture of his mom and dad. I said, don't show the picture. And he's like, what do you mean? I'm like, just talk about your mom and dad, because what's going to happen is your audience, they're going to visualize their own mom and dad. And that's what you want. You don't want them visualizing your mom and dad. I want to connect, you know, So I'm getting into my teaching mode here. So when, when Jimmy and I work with our clients, you gotta forgive me, I'm a former teacher, so everything I do either rhymes or it's alliterative. And so we coach people through what we call the 5 C's. The 5 C's are clarity, connection, content, call to action, and close. And so in the connection part, the second part of your 5 C's, the opening of your presentation is by far the most important part of your presentation because that's when your audience makes the decision, am I going to be present or am I going to be engaged, leaning in? And so again, former teacher, everything I do either rhymes or it's alliterative. So in the first 5 minutes of your speech, you got to RAP. RAP stands for you got to show you're relatable, you have to demonstrate your authority, and you have to share your purpose with your audience. And so relatable, I am just like you. I've had that exact same problem. Authority. And I solved that problem. Purpose. And now I'm on a mission to help people just like you so you don't have to suffer the way I suffered. If you can do that in the first 5 minutes of your presentation, you're gonna have a higher conversion rate. And that's all I ever care about. You know, I see a lot of coaches, they get excited because their, their clients are getting standing ovations or people are telling them that they're great speakers. I'm like, I don't care about any of that. All I care about is how many people in your audience decide to take the next step with you. Now, the next step, it can be an unpaid next step, like subscribe to my podcast, or if you're a politician, vote for me. More likely with most of my clients, it's a paid offer, like buy my product or invest in my coaching program. What we want to know is your numbers. How many people in that audience decided to take that next step with you? And that's how we're going to judge your effectiveness. From the stage. So that's a very long answer to your short question, Taylor Baker Baker. Oh, beautiful.

You, you, you just laid out so many gold nuggets there. Like, thank you so much. And I love that the wrap in the first 5 minutes, like, that's— you can, you can cling on to that and you can hang on to it and remember it. Like, wow. Relatable, authority, and purpose. Right. Now, Danny, for you, what turning points, positive or negative, have molded the way you think about running the organization?

Well, I would actually say it's usually the negatives. That's why, you know, when I was at my lowest point, our real estate fiasco, there's a great story. This book, it's a bestseller, it's called The Bible. And there's a story in the Bible, it's in Genesis, and Jacob passes away and Joseph, whose brothers, they left him for dead. Joseph's brothers are freaking out. They're like, "Oh no, he's gonna take his vengeance out on us." And so they go up to Joseph and they're like, "Hey, Joe, before dad died, he said like you're not supposed to take your vengeance out on us for all that bad stuff we did to you." And it's a really sweet part. It's Genesis 50:20. Joseph looks at his brothers. He's like, "Oh no, everything you meant for evil, God meant for good." And what I've learned is every setback presents so many opportunities. And so for our business, anytime we've ever had something negative happen to us, I'll tell you, the treasures were 10 times worth the negative. Um, uh, just for example, what I was sharing with you earlier is we used to have a model where we would bring 14 strangers together to Dallas, Texas at this great bourbon bar for 2 days. We'd work with them on their presentations, and I still love I love that model. And if people want to do that model, we're more than happy to do that model. But it was interesting listening to companies, and that's very important. This is what I've learned as a leader. You need to listen a lot. And it's tough for a speaker because I love to talk, but listening has served me really well. But just listening to companies saying, you know, first of all, we don't like having to send all of our people to Dallas, Texas, you know, and I don't— it was probably Dave. Dave's the wisest of the three of us. Dave probably was the one that said, Well, why don't we come to you? Ding, ding, ding, ding, ding. All of a sudden companies are like, you'd come to us? Dave's in San Diego, I'm in Denver, and Jimmy's in Dallas. So it doesn't matter where we go. We have no problem with that. And we love to hang out together. And so that really just changed our company and just being able to work with a lot of corporations or, you know, a lot of people are trying to get venture capital and say, okay, how do I make my pitch better or whatever? Just having us in the room with them for a couple of days and then being able to, to work with them ongoing after that. You know, because I, again, I told you I'm obsessive compulsive. I don't have a single client that I'm not still in touch with. You know, I've been doing this for 15 years and people from my very first client, she'll tell you it drives her nuts because I'm still— actually, it shouldn't drive her nuts. She paid $500 for my services and she's had me for a lifetime. She's got the best deal on the planet. But I still check in with her to make sure she's, she's on track. And I think she appreciates it. She reluctantly appreciates me checking in. So the answer to your question is I don't see the negatives as negative. I see them as positive. The positives, I don't learn a lot from the positives. I mean, I always say, you know, it's John Maxwell, a great speaker. He always says, sometimes you win, sometimes you learn. And I like that phrasing. He's absolutely right about that.

Love John Maxwell stuff.

It's great.

Now, as you guys try to grow and expand, what have been the biggest bottlenecks or obstacles that keep showing up, getting in the way?

Um, probably the biggest bottleneck is I'm kind of a pain in the butt because I don't know how much I want us to grow and expand. Um, I, I'm very comfortable right now, and comfort's kind of, kind of a curse to a lot of people. Uh, you know, uh, I'm sure Jimmy and Dave think I'm holding them back because We have a certain number of clients that I like to give a lot of attention to all the time. Um, I mean, I guess that's probably one of the things we're starting to do is we're starting to offer, um, because we're expensive. I'll tell you right now, people freak out when I'm like, hey, if you, if you got to ask the price, you're not the person we want to work with. Like, we work with people that are players that want to take themselves to another level. But I do see that there's people that could use our services at a lower level. I mean, again, my very first client, you know, she got me for $500 and I still check in on her and I still— she'll send me videos of her speaking. I'm like, well, what can we do a little bit better here? What— how did you feel when you did that presentation? Yeah. So I guess that's— maybe I need to take my own advice. I have a client and, uh, I don't usually work with speakers, but she's a pretty famous speaker. And, uh, she was complaining to me that she didn't want— she, she's on the road 80 days a year and she's like, how do you get— how can I get off the road, Danny? I'm like, and my solution was, we'll double your fee. And this is exactly what she said to me, Taylor. She said, but if I double my fee, I'll lose half my clients. Reading's my specialty, Taylor, not math. But I believe she'll be making the exact same amount of money and being off the road half the time. That her complaint that she— so that wasn't her real complaint. So that's why I love doing podcasts, because people ask me questions, I think about them. Oh, I guess that's the heart of the question. Uh, she, she was saying that she didn't want to be on the road, but I don't think that was actually the problem that she had. I think maybe, uh, she wanted to make more money or, you know, whatever, but Coach Jimmy's angry with me right now because I fired a billionaire 2 weeks ago, um, and the reason I fired him is he's a jerk, and I, I don't work with jerks anymore. I used to have to work with jerks. I'm in a position in my life that I don't have to work with jerks. And this guy, while he was successful as a businessman, he's a billionaire, he's 200 pounds overweight, he's on wife number 3, and he's got kids that don't know his name. So That's not a success to me. I mean, he's successful business-wise, but, uh, he's a horrible human being. I don't want to deal with horrible human beings. I'd much rather— believe me, I get a lot more gratification working pro bono with a teacher than I do with a billionaire that, uh, is putting people down.

Yeah, I can see that.

Wow.

Now, Danny, when it comes to you guys' messaging, your outreach, your marketing systems, what's been working well and where do you see or feel the biggest gaps and frustrations?

Yeah, so I'm a big believer in, uh, how do you small— how do you invade a small country? By land, by air, by sea. Uh, I once had a coach, uh, and at his events he always got at least 500 people to the event, and people would say, how do you get 500 people to your event? He's like, I don't know one way to get 500 people to my event, but I know 50 ways to get 10 people to my event. And so I believe the same with your marketing campaign. I don't want to be I just had a friend who was banned from Facebook and that was like 95% of his business. And I'm like, shame on you. You were renting space from Facebook. They owned the property and they kicked you off and you'd invested heavily just in them. I'd rather diversify and have lots of different ways for getting clients. And so we've had a number of different things. I'm not going to name the systems because I don't want to either alienate or give free advertising to some of these people. But we've had lots of different systems that get us clients. But I will say this is, whenever I talk to people, they— word of mouth, I get word of mouth. Like, word of mouth is not a system. Word of mouth is— it's prayer. And I believe in prayer, but I don't think prayer is a very good system. I'd rather have an actual system where I know my numbers and I can consistently predict, well, this is how many people I'm gonna get. Right now we're at a point where I'm very comfortable with a certain number of clients every single month. I don't need to go over that. If we do go over that, I'm in a great bargaining position because I can just double my price and see what they— I mean, we have a client that was very insistent that I work with him in person, and it cost him two first-class tickets and 5 times my rate to go to Hong Kong to work with him.

But it worked.

I mean, he was happy. I gotta say, in the end, I was pretty happy too, Taylor. And he's got results. That's what makes me happy. If he didn't have results, I would never be happy. Like, I can't stand when people don't get results. It really drives me nuts when I'm actually more concerned about a person's business than they're concerned about themselves. This is where I get really into it, is I'm like, ooh, I— it's the same reason I became a teacher, frankly, Taylor, is when I found out that Oprah had a teacher that inspired her, I'm like, oof, I could be that person who inspired the next Oprah. I can be the person who inspired the next Jeff Bezos. I can— that's what gets me excited. That's the teacher in me, though.

That's awesome. I love the passion and the zeal you have for life.

It's amazing.

Now, I'm curious, with all the talk and buzz around AI and automation, Where have you guys found ways internally to utilize it and where do you still see opportunity on the table?

I love AI. People that aren't using AI, you're going to get left behind real quick. Real quick. I mean, I hired a coach. I mean, people don't realize ChatGPT is under 4 years old. And when ChatGPT came out, the first thing I did was I hired a coach. I practice what I preach. I'm a coach, but I get, I get coaches and everything that my coach taught me about AI is completely irrelevant. Less than 4 years later. That's unbelievable to me. This is happening so quickly. There's no way that you can keep up. But this is what I always point out to people is I think AI should be more about authentic intelligence instead of artificial intelligence. And so it's really important to use AI as a tool, but to understand the human element of your business. What is it? If AI is producing 80% of the results, how can you make sure that you're filling that other 20% and you're vital? You're as vital as any of the types of AI that are available. Everybody just immediately says ChatGPT. That's one of 7,000 different types of AI out there. Uh, I'm— I love AI. Uh, my own children, it drives them nuts because I've been preaching to them about AI forever. Uh, it's totally changed our world. It cracks me up. I think it's ironic that for the last 10 years, school's been teaching kids to code. I'm like, well, that's completely irrelevant now because AI can do that in half a second. I, I love the fact that what the world— the people that are secure now in the world are the plumbers and the mechanics and the welders. That just, that just makes me laugh. I think that's great. Mike Rowe, he has a great podcast called The Way I Heard It. If I was president of the United States, I'd make Mike Rowe the secretary of education because he always emphasizes what I've been telling people for years is like, why are we not investing more heavily in vocational programs? There are jobs that do not require a college degree that, you know, I would love to bring manufacturing back to America and getting people thinking about, well, what are the things that we can do that require a human because a lot of those so-called white-collar jobs, they can be done with AI. And so if you're not using AI for your business, you're behind the curve and you're going to get left behind real quick. If you are one of these AI deniers, I'm like, it's here. It's a tool. It's like a pencil. Like, it's here to stay.

Mm-hmm. I love that. So true. And I love that authenticity. Use it for your authentic voice versus your your fake or just AI voice.

That's right.

Now, you think about the next stages of the business, what are you most excited about?

I'm most excited— well, that's actually— gosh, I haven't been asked that question, Taylor. You threw me off there. This is why I like doing podcasts. Nobody's asked me that question. Um, I think one of the things that we're starting to do, we're starting to do more things internationally, which is more exciting to me. Because I get to take my wife with me. She was never interested in my business because I used to do speaking engagements in very rural areas across the United States. And all of a sudden, now that I'm doing gigs in like Hong Kong and Zurich, all of a sudden she has an interest in my business. So I like that I can pick and choose now. Yeah, I think that's probably what it is, is reaching a point. There's that great quote. I can't remember who said it, but she said it's a woman. She said, Entrepreneurship is living a few years of your life like most people won't, so you can live the rest of your life like most people can't. And that's— I'm at the stage now where I get to pick and choose, which is a much better position to be in than having to listen to the man.

That's, that's wonderful. And I'm glad, I'm glad you have a solid foundation to build off, and the wife is on board with it.

For sure.

Why not? Now, when you look back at your own journey, the wins, the mistakes, what lessons stand out to you and what do you wish you understood sooner?

Um, well, I don't— I mean, I guess I wish anytime you make a mistake, you wish you had learned it sooner, but I don't— I'm not one of these person that lives life in regrets. Every single bad thing that I did opened up a better door for me. It really is biblical. Like, there's— God made sure— I mean, there was a point in my life where I thought I was all that, Taylor, and The best thing that came out of my real estate fiasco was humility. It really taught me that I ain't all that. It taught me empathy for others. I mean, others, maybe they didn't have a real estate disaster or monetary— maybe they're dealing with a sickness or they're dealing with a loved one who has an addiction or something. It gave me a lot more empathy for other people. That was a really important lesson. I— it would have been great if I had learned that earlier. But, you know, I don't mind any of the scars. The scars all have stories behind them, and the scars are what people relate to. You know, nobody relates to this person that's, oh, you know, I got $100 bills falling out of my wallet and my shoes are too tight because of the diamonds inside of them. I mean, nobody can relate to that. There's an episode of Friends where Chandler said something like that. I picked that up from Friends, watching that with my daughter the other the other night. But that's the truth, is, you know, this is where real— this is what I love about this podcast, a real conversation, is let's talk about bad times. Like, the bad times stink. I mean, I was, I was speaking at an event, Taylor, a couple of months ago, and I felt kind of bad. I guess I was feeling facetious because the first two speakers implored the audience to enjoy the journey. And so I got up on stage, I'm like, you ever notice the people who say enjoy the journey have already succeeded? I mean, when you couldn't make rent and you were starving, were you like, man, I'm really enjoying this journey, this is great, thank you God, can you give me a sickness? I mean, like Job. I always look at Job in the Bible, I'm like, man, that guy had the worst life ever. And I'm actually— I'll go to my grave, I'm going to talk to God about this when I go to heaven. I'm like, hey God, you know, Job, you gave him a new family, but that doesn't replace his old family. There's got to be some pain there no matter what. I don't— yes, the journey is necessary. I think you can enjoy looking back on the journey. I don't know if anybody really enjoys the journey. The journey. I mean, there are some people I was just listening to. I'm not going to give the guy's name. Pretty successful businessman, but he works like 120 hours a week. To me, I'm different than that. I work hard, but I play hard too. I'm not gonna make my business my entire life. I have other priorities besides, but you know what? That's me. Everybody's different. You know what? I work with some people that their entire joy is going 24/7 at what they do. You know, kudos to them. That's what turns them on. That's not me, but everybody's different.

That makes sense. I like that. And so if you were to pick— last question— if you were to pick one constraint to focus on and solve over the next 90 days, what would it be?

For me, it would be, um, I need to reflect more. I'm a little bit too busy right now. I, I, I don't want to confuse busy with productive. Productive. Productive. What country did I come from? Yeah, um, when I, when I take— I try to take a thought walk every day, and the longer I take my thought walks, the better things appear to me. And so sometimes it's really important, you know, I start and end my day reading, and, uh, uh, I think that reflection time is very necessary, uh, having an opportunity to just mindlessly watch Friends with my family. And I'm not thinking about business. I need to be present and I just need to— because there's— I talk about that in my presentations. I'm like, the next time you have a problem that you can't solve, turn to page 12 in People magazine. And what I mean by that is that sometimes you just got to stop thinking about the problem and take a walk. And, uh, it kills me that the example I always give— I'm a huge USC football fan, and the reason this kills me is Newt Rockne, who was the coach for Notre Dame, one of our arch rivals, he was trying to figure out how to beat USC, and he was driving his wife crazy. And so she forced him to go to the ballet, and he reluctantly went to the ballet. And as he watched the ballet dancers, he came up with the offense that won him 4 national championships. And I'm like, you know what? Sometimes you got to get away from the problem to solve the problem. And again, that's providence. That's not coincidence. I think God's just laughing at all of us about most of this stuff.

I love that. And that thought walk, that is such a great exercise physically and mentally. So no pun intended on that one.

Absolutely.

So, wow. Danny, I have really enjoyed this. Any final thoughts or words for our listeners?

Well, as a, as a thank you to you, Taylor, and to your audience for having to listen to all my stories, I wanted to give everybody a freebie. So if you go to freestoryguide.com— guide like a tour guide— freestoryguide.com, I'm going to give everybody their own complimentary well-crafted story blueprint. What this is, is the actual process that Coach Jimmy and I take our clients through to help you create your well-crafted story. What this does for you is it takes the guesswork out of, is this story appropriate and where do I put this story? And what this means for you is you now have an actual system to convert your audiences into actual clients. You can get that at freestoryguide.com. And again, Taylor Baker Baker, I, I just appreciate you having me on here. And, uh, I guess my final words of wisdom are the same thing. I used to say to my students, whether it was my little ones or my older ones, as they exited my classroom for the day, they always had to listen to the same refrain. I always reminded them, "Kids, remember, education is valuable, but execution is priceless. Knowledge is not power. Only applied knowledge is power. Knowing what the right thing to do and doing the right thing are two very different things. Let's go out, do the right thing, and make this world a better place." You're making the world a better place just with this podcast, Taylor. That's why I listen to your podcast instead of that horrible show I was watching last week called the news. Totally depressed me. Podcast is positive, and so I'll keep on tuning into you.

I thank you so much. Like, you have dropped so much value today, and that free gift, thank you. Like, click on that. We'll have in the show notes as well. Know your story, share that story, whether you're a solopreneur, whether you're a parent, whether you're a teacher, learn how to tell the story that God's given you effectively. It's your story, share it. Thank you. Thank you. And thank you to our sponsors of today's episode, Achieve Fractional, which provides fractional executive leadership for growing businesses. And if you enjoyed today's episode, share it with a friend, share it with a colleague, whether you're into speaking or running a business or just running your family. Share it, and we'll see you in the next episode of the Achieve Podcast.