Troy Cole's videos and podcasts

E3 - "Before or After" Method for Vacationing Prospects

E3 - Specificity in Feedback: The Easy Way to Identify (and Address) New Conversion Challenges

E3 - Stop Accepting "Surgery Objections" Before the Consult Has Even Happened

E3 - CCR: Change Your Baseline (Why Insurance Isn’t King)

E3 - [VIDEO] "I'm too old to spend this kinda money on myself!" No, You're Not. Here's Why.....

E3 - Run Your Practice Like a Relay Race (and get more patients to the finish line)

E3 - How to Reframe the "Phantom" Spouse Objection

E3 - Consult Didn't Book Sx? Use the "Make-a-Plan" Protocol

E3 - 6 Simple Tactics to Handle the "Spouse Objection" In-Office

E3 - The Power of “Natural Urgency” to Book More Patients Now

The Green Room

E3 - Once They Buy, Stop Doing *This*

E3 - CCR: Choose your self-talk wisely.

E3 - When someone is set on LASIK, but is a candidate for something else...

E3 - "Thanks for the info.... but I'm gonna wait."

E3 - Potent Pricing Objection Delay Reframe - “The Need for An Agreement”

E3 - Pre-Suade Against the Spouse/Parent Objection

E3 - The Stair-Step Commitment Method to Keep Prospects Moving Forward

E3 Magic Words - The Magic of Identifying a "Small World"

E3 Magic Words - Avoid all "Fees"

E3 Magic Words - No More "No Problem."

E3 - The "A5 Escalator" Creates Opportunities for Vision Correction Consults

E3 - FOLLOW-UPS: Scripting Prompts to Contact Non-Converted Consults

E3 - Winners, Losers and Star Wars (simple method to move prospects to the next step)

E3 - [SCREENSHOT] Why We Don't Share Price Out of Context

E3 - Identify & Expand Opportunities (The Super Power That Can Make You Wealthy)

E3 Magic Words - "What Do You Know?"—The Power of One Simple Question

E3 - Stop Mentioning Your Financing Companies By Name