building a community and a company you can trust #techcompany #communityengagenent #techcareer

21 Apr 2026 · 1 min

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Taylor Desseyn walks through how Torque built trust with its community. The company gets 45% email open rates, nearly double the industry average, through consistent engagement on Discord, at conferences, and via ambassador programs that make outreach feel personal rather than corporate.

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Our email open rates at Torque are like 45%, which is crazy. Like I Googled the industry average, it's like 20%. So it's like, you know, people are opening up anything we send out, which is huge, right? We have a very active Discord. We go to conferences. We have people buy the swag, or not buy the swag, like we gift out swag. Like we have our ambassador team. Like I can't tell you the amount of DMs I've gotten and the people that tell me at conferences that they love what Torque is doing. The whole point of like the community team is to develop enough brand recognition across the globe to where if you get reached out by us for a job or you get reached out by us from email newsletter or something, you go, oh, it's Torque. Yeah, I love Torque. I want to open this up.