community is building the brand #techcommunity #techjobs

18 Feb 2026 · 1 min

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This content was created by taylor desseyn. This content was uploaded by taylor desseyn. This is a YouTube video titled "community is building the brand #techcommunity #techjobs" (uploaded 2026-02-18). The excerpt is a monologue by Taylor Desseyn describing Torque’s community-building and branding efforts—highlighting strong engagement metrics (email open rates ~45% vs ~20% industry average), an active Discord, conference interactions, swag and ambassador programs, and direct messages from supporters—framing the goal of generating global brand recognition so people open outreach from Torque.

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community goes from— our email open rates at Torque are like 45%, which is crazy. Like, I had Googled the industry average, it's like 20%. So it's like, you know, people are opening up anything we send out, which is huge, right? We have a very active Discord. We go to conferences. We have people buy the swag— or not buy the swag, like we gift out swag. Like, we have our ambassador team. Like, I can't tell you the amount of DMs I've gotten and the people that tell me at conferences that they love what Torque is doing. The whole point of like the community team is to develop enough brand recognition across the globe to where if you get reached out by us for a job or you get reached out by us from an email newsletter or something, you go, oh, it's Torque. Yeah, I love Torque. I want to open this up.